Surprising acquisition of the month is the news that Live Nation has acquired music metrics firm BigChampagne for an undisclosed amount. The live music giant says it will be using the company’s Ultimate Chart platform to “power social discovery, content relevancy and product personalisation” across its business. As part of that, BigChampagne will get access to Live Nation’s stash of data on live events, ticketing and merchandising, among others. The company will be integrated into Live Nation’s Live Analytics group, to boost sales of its business intelligence to entertainment firms and brands. Founder Eric Garland is now general manager of LiveNation.com, while his co-founder Joe Fleischer is SVP of content and product strategy. “From my first conversation with Live Nation, it was clear to me that this is the right place to dramatically evolve and extend what we’ve built. We’re connecting fans with things they’ll love that are happening nearby or soon, or both,” says Garland.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…