Michael Buble gets pre-Christmas promotion on Zynga’s CityVille


He’s currently topping the charts with his Christmas album, but now Michael Buble is hoping to take the social gaming world by storm. He’s become the second major artist to cut a promotional deal with Zynga, following Lady Gaga’s visit to FarmVille earlier this year. A virtual Buble will be appearing in the same company’s CityVille game on Facebook next week, hosting a holiday bonfire and offering quests to players collecting items including a Segway, turntable, sushi and hockey stick. There’ll also be an exclusive video for players to watch. “When we thought about the holiday season and music, Michael Buble was a natural fit in terms of popularity and audience. There is a great overlap,” says CityVille general manager Scott Koenigsberg. With more than 49 million monthly active users, CityVille is potentially a powerful promotional tool for Buble.

Written by: Music Ally