Samsung has announced that David Eun is joining the company in an executive vice president role, tasked with beefing up the consumer electronics company’s content efforts. Eun joins from AOL, where he was president of media and studios, but before that he worked at Google, overseeing media strategy, partnerships and strategic alliances. Music was part of his brief, highlighted by a Midem keynote in 2009. The announcement says that Eun will be “developing a global media strategy and driving new business opportunities” for Samsung across its TVs, smartphones, tablets and other connected devices. “The competition for prominence in the living room has already begun, and Samsung Electronics is ideally situated to extend beyond that to connect the entire home and the lives of consumers,” says Eun. The ‘Samsung to launch iTunes-killer’ rumour mill doubtless starts now.