US indie band Manchester Orchestra want to get fans singing on their next single, and are roping them in digitally. Fans are being asked to sing the chorus from ‘Virgin’ into their computers and then upload it to SoundCloud, while creating their own avatar. After a month, the band will turn all these vocals into a fan choir, according to Hypebot. The band worked with Eyes & Ears Entertainment on the scheme. “Getting ready for this project, we came to a lot of conclusions that made me confident that this would go over really well with their fans,” says that company’s Brian Schopfel. “They are always authentic through and through – everything that is fan facing gets run by the band, and they are very involved.”
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In the year or so since its launch, AI startup Kaiber has been making waves,…