Remember when Arcade Fire made waves with HTML5 video The Wilderness Downtown, featuring their song We Used To Wait? Well, the band are at it again. They’ve released an interactive video for Sprawl II, created by a team led by director Vincent Morisset. “The idea is to affect the pacing of the film with your movements. You are invited to dance in front of your webcam,” he explains. “There is no specific rules, no complicated ‘minority report’ tricks. Just an invitation to move your arms or your butt on the music. The quicker you move, the faster the frames play. You slow down, the characters in the video slow down. You freeze and the video starts to loop on the beat, creating a new choreography in the choreography.” People can also use a mouse, if they’re lacking a webcam.
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In the year or so since its launch, AI startup Kaiber has been making waves,…