The reasons we make Facebook connections explained. The most popular reason to add someone as a Facebook friend is because you know them in real life. Having mutual friends is the other popular factor – 60% of people surveyed cited this – well ahead of business networks (11%), and physical attractiveness (8%). The study also digs into why people unfriend others too. 55% say offensive comments are the cause, while 41% say ‘don’t know well’, and 39% are put off by friends who try to sell them something. Read More
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…