Well, the best music marketing campaigns that used SoundCloud, understandably. Biz dev manager David Adams tells Hypebot about some of the standout ways artists have used the service in 2011. They include Example’s ‘Codpast’ audio diary in January, Manchester Orchestra’s ‘Puzzle to Unlock’ competition in February, and Imogen Heap’s collaboration with fans on a track called ‘Lifeline’ in March. Moby’s ‘Destroyed’ mash-up of SoundCloud and Instagram is also praised, along with Foo Fighters’ campaign around ‘Walk’ that got fans to ring a telephone number and leave voice messages about the band’s latest video, which were then published on SoundCloud.

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