Bandcamp reveals $1m of December D2C sales


Artists pulled in more than $1m from music and merchandise sales through D2C site Bandcamp in December, the company has announced. That brings the total revenues generated through the site to date to $12.6m. More stats? You got ’em: 53% of all purchases are being made outside the US, while 40% of fans buying name-your-price albums choose to pay more than the asking price. Meanwhile, Bandcamp says that 22% of December’s sales happened directly because of tags, recommendations and homepage features on its site. There are also some fascinating nuggets on how searches for illegal downloads are generating Bandcamp sales. It cites the example of someone paying $10 for an album after Googling ‘lelia broussard torrent’, and someone else spending $10 after clicking on a link from The Pirate Bay. “Our favorite recent example of this was an $8 sale that started with the search ‘milosh flac -torrent.’ So here was a fan looking for a Milosh record, wanted a high quality flac, but didn’t want to have to sift through a bunch of torrent sites.”

Music Ally

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