US streaming music service Mog has announced some new deals to put its service in cars. The company is working with JVC and Aha, following on from its deal last year to put Mog in BMW and Mini vehicles in the US. The Aha agreement will see Mog becoming a feature in future Subaru cars, while JVC is trying to license its own software to fellow in-car entertainment (ICE) manufacturers, Mog included. “Americans listen to music in the car more than anywhere else, so it’s critical for us to enable MOG in automobiles as quickly as technically feasible,” says Mog SVP of business development Drew Denbo in a statement. This is part of a wider theme prevalent at CES 2012, which is cars as platforms for apps in their own right. For example, Pioneer’s press conference yesterday saw the company talking up its AppRadio 2 ICE device, with music and navigation its two key focuses.