Congrats to unsigned artist Context, who’s been named on MTV UK & Ireland’s Brand New for 2012 list of artists tipped for success this year. MTV’s partner on the list was UK startup Musicmetric, which used its technology to track fans and plays for 500 unsigned artists on the longlist for the contest. Musicmetric says that overall, those 500 artists attracted just over 107,000 new fans during the competition, and generated more than 3.5m plays of their songs. “We’ve broken new ground this year with the inclusion unsigned acts in our Brand New for 2012 campaign – and the ability to measure and analyse online buzz was critical to our selection process,” says MTV’s Matt Cook in a statement.

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