She joins from EMI Music, where she was director of global digital strategy. Her new role will see Hyacinth dealing with online, mobile and hardware companies, while working on digital marketing campaigns with UMG’s biz dev, business affairs and digital accounts teams. “Digital music marketing in today’s highly competitive marketplace demands agility, skill and experience – all qualities which Deborah has in abundance,” says Kronfeld. “She takes a key role in our dynamic worldwide marketing team, to make sure we continue to deliver what’s best for our artists and repertoire.”

Source: UMG

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