Well-regarded US copyright lawyer Bill Patry – currently working as counsel for Google – has given an interview with some advice for rightsholders on their copyright strategies in the digital age. It’s on the back of his new book: How To Fix Copyright. The advice includes focusing on access rather than copies. “The answer to the contraband stuff is flooding the market with authorized versions,” he tells PaidContent. He also suggests that pricing is as important as piracy, especially beyond Western markets, where piracy is “more a pricing problem than a moral problem” if content is being sold for prices deemed acceptable in the developed world. And he warns against a focus on legislation to protect existing business models. “You can’t control through laws a product cycle that is over. Laws aren’t going to help you force people to buy things they don’t want to buy in the first place.”

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