Online TV and films service Hulu has revealed its latest numbers, with CEO Jason Kilar blogging that the company’s revenues grew 60% to $420m in 2011. “Hulu Plus now has more than 1.5 million paying subscribers and this number continues to grow extremely fast,” he explains. “We are attracting more than 2x the number of subscribers each day when compared to this time last year.” Like Spotify in the music space, Hulu makes its money from a mixture of advertising and paid subscriptions, with Kilar saying that the company expects the latter to account for more than half its business by later this year. He also says that having both models is good news for rightsholders: “At scale, our model allows us to profitably pay content owners approximately 50% more in content licensing fees per subscriber when compared to other similarly priced online subscription services”. Hulu is planning to spend around $500m on acquiring content in 2012 to fuel its growth, too – more than it made in revenues last year.

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