Deloitte has published its latest report on trends in telecoms, media and technology, highlighting the rise of more-affordable smartphones. The company predicts that more than 300m smartphones costing less than $100 will be sold in 2012, adding to the 200m sold in 2011. It suggests that the key markets for these handsets will be countries in the developing world, but that hard economic times in the developed world will also see demand grow for cheaper smartphones. “Many consumers, particularly middle majority adopters, are likely to consider phones as smart if they have touch screens or full keyboards and not what intangible OS is under the hood,” suggests the report. There’s a potential opportunity here for music services geared towards these kinds of devices – witness the success of Muve Music in the US for an existing example.
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