Music videos service Vevo has been using YouTube’s platform ever since it launched, and the companies’ contract runs for another year. However, it seems any renewal negotiations will be spiced up by the existence of another potential partner: Facebook. CNET claims that Vevo has held talks with the social network over hosting its service and sharing in the revenues. This, despite the fact that Vevo’s strong links with YouTube have been important for its growth: not least because most of its traffic comes from Google’s video site. Vevo attracted 53.5m unique US viewers in December 2011 (Bulletin, 18-Jan-12), ahead of Facebook’s 42m. Of course, the timing of this leak is highly suggestive: as Google and Vevo sit down to thrash out the terms of any new deal, reports of Facebook looming into the scene may be calculated to provide Vevo with a little more leverage.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…