We reported recently on Google’s launch of Search Plus Your World, features in its search engine that – so critics say – give undue prominence to Google+ content, especially when people are searching for celebrities (including music artists). Now a group of coders from Facebook, Twitter and Myspace are trying to prove it with a tool called Don’t Be Evil. “We created a tool that uses Google’s own relevance measure–the ranking of their organic search results–to determine what social content should appear in the areas where Google+ results are currently hardcoded,” they say, with an example search for Hugh Jackman and an invitation to try it for other celebrities. The tool uses Google’s own search algorithms for its results: “It looks at the three places where Google only shows Google+ results and then automatically googles Google to see if Google finds a result more relevant than Google+.”

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