Digital music firm UrFilez has announced that its streaming music service is launching in Egypt, Saudi Arabia, the United Arab Emirates and Qatar this week. The service is focused on mobile phones, with the company saying it’s targeting 120m potential users across the Middle East. The UrFilez app is available on iPhone, BlackBerry and Android, and offers music recommendation as well as a streaming catalogue of millions of songs. The company has also inked a deal with telco Etisalat, which is planning to launch UrFilez in a host of African countries, starting with Nigeria and Tanzania. “In most of emerging markets, people under the age of 25 make up 50 per cent or more of the total population,” says Etisalat’s chief commercial officer Essa Al Haddad in a statement. “That means fresh and cool content and applications are on high demand via mobile, audio and video entertainment and social networking.”

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