When thinking about potential partnerships for Spotify, ISPs have usually been to the forefront of people’s thinking. How about big, fizzy brands though? Here’s Coca-Cola’s head of global entertainment and sports marketing Emmanuel Seuge, talking at Midem. “We’re very intrigued by the business model of Spotify – very interested in a strategic partnership with Spotify,” he said, according to Billboard’s report. “Four years ago we had an accelerated plan for music. Now we have 10 of our global brands that leverage music in some capacity. How do we think in a more innovative way about partnership from a real value-for-value perspective?” As we reported in our Visionary Monday special earlier this week, Coca-Cola is also working with Mark Ronson on a song for this year’s Olympic Games, which will be released digitally.

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