Sony Corporation has a new chief executive this morning: former PlayStation boss Kazuo Hirai. He replaces Sir Howard Stringer, who will relinquish the CEO role in April. Hirai is tasked with reviving Sony’s fortunes in the face of ferocious competition from Apple, Samsung and other consumer electronics firms. “It’s one issue after another. I feel like ‘Holy s**t, now what?” he tells the Wall Street Journal. Hirai looks set to move Sony even further towards the Apple model of controlling software and services, not just hardware. “We can’t just continue to be a great purveyor of hardware products, even though some people expect us to do that.” Hirai’s appointment came as Sony revealed its latest disappointing financials: revenues for its latest quarter are down 17.4% year-on-year to around $23bn, while the company posted a net loss of around $2bn for the quarter.