
Givey is an interesting idea: a ‘social giving platform’ that aims to harness the power of Twitter and text messaging to get people donating to charities. It’s holding a gig on 16 February during London’s Social Media Week, starring a bunch of unsigned artists. Attendees will be able to donate whatever they think each act is worth from their phones while watching, with the donations going to charities of the artists’ choice. Giggoers will also be able to donate more to bid for a friend to be serenaded by each artist on the night. “Givey is designed to fit into any existing fundraising event but make it more fun for people to compete with each other,” says CEO David Erasmus. “This is due to be the first of many events of this kind. We would like to work with record companies to help give back to fans, and help fans give to good causes.”