You may have noticed Madonna belting out ‘Like A Prayer’ in the half-time show at last night’s Super Bowl – with her new single ‘Gimme All Your Luvin’ also getting an airing during the event. The wider digital campaign around the latter is heavy-duty. Clear Channel is the main partner, airing the single at 9am ET last Friday across 95 of its radio stations, along with a megamix from Madge’s new album. The single’s video has been running on 1,600 of Clear Channel’s digital billboards around the world, while iHeartRadio is offering on-demand streaming of the single on its homepage and social network profiles. All this activity is funneling fans towards iTunes to buy the single and pre-order the album ‘MDNA’. It’s one of the first campaigns to combine radio, online and outdoor billboards in this way.

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