Is the gold standard for music videos now their likelihood of going viral on the web? Here are two more examples. OK Go have launched a video for their new single ‘Needing/Getting’ that involves driving a Chevy Sonic car around the desert outside Los Angeles, using its ‘retractable pneumatic arms’ to hit various instruments at the roadside. Yeah, their budget extends beyond treadmills nowadays, thanks to sponsorship (Chevy, in this case).
Meanwhile, the Red Hot Chili Peppers have debuted an interactive video for their new single ‘Look Around’. You can see this coming can’t you: fans can actually look around the video by panning the camera back and forth, while zooming in on different rooms and band members.
Another strategy, though, comes from indie musician Drew Smith, who outsourced his latest video to India and got something pretty impressive back.