Plenty of artists are using Twitter to sell music, merchandise and tickets already, but through links to other stores – iTunes, Bandcamp, Ticketmaster or whatever. Now a startup called Chirpify wants to make commerce happen without fans having to leave Twitter. It’s not just about music: the company is targeting all brands with something to sell. Its Chirpify Commerce service gets brands to connect their PayPal business accounts to Twitter, then tweet what they’re selling – “Sale on X item. Reply `buy’ to purchase X” as GigaOm explains it. Users can then reply with tweets saying ‘Buy’, and if they’ve also connected their PayPal accounts to Chirpify, the transaction goes through with Chirpify taking a 4% or 2% cut (depending on whether the seller is on its free or paid service). Will artists use this? We’re not sure if it’s preferable to their own Bandcamp/etc sites, but it’s something to keep tabs on.

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