Enrique Iglesias is making his second in-game appearance in Zynga’s social game CityVille. The singer is starring in a new mission called ‘Love Story’, themed around Valentine’s Day. It follows a campaign run in September 2011 around Iglesias’ Europhia Tour, which saw almost 11m people interact with his avatar in the city-building game. What’s more, nearly 7m people still have branded Euphoria Arenas in their CityVille cities, with 22m status updates on Facebook during the week of that original campaign. Oh, and 1.5m views of his ‘I Like How It Feels’ video preview, which was offered within the game, and 800k new fans on his Facebook page. Perhaps it’s no surprise he’s coming back for a second go. Lady Gaga and Michael Buble have also run promotions in Zynga games in the last year.
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