The Beatles remain tied to Apple when it comes to digital music. The Fab Four’s back catalogue still hasn’t ventured beyond iTunes in its download form, and now the band’s first ever ringtones are available exclusively on the iTunes Store too. Specifically, their 27 number one hits in the US and UK have been released as ringtones for iPhone, with each 30-second tone costing $1.29. There is no news on how long the exclusivity might last before the ringtones are made more widely available, if at all. Will they sell many? The ringtones market is often seen as having fallen off a cliff, yet according to a report late last year by Gartner, ringtones still accounted for 34.3% of worldwide digital music revenues in 2011 – $2.2bn. In separate news, Apple has launched iTunes ringtones, 3G music purchasing, iTunes Plus, Complete My Album and iTunes in the Cloud in Japan.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *