Is Apple’s Genius technology cutting the mustard when it comes to recommending apps to iOS users? Possibly not. The company has acquired app discovery startup Chomp for a rumoured $50m. Chomp originally launched in January 2010 as an iPhone app that recommended other apps (Bulletin, 12-Jan-10). It had 400,000 active users by August 2010, although it’s been (perhaps understandably) quiet in recent months. Anyway, the upshot is that Chomp’s technology will be used in the rumoured revamp of Apple’s App Store later this year, providing more relevant recommendations of new apps for iOS users. “We buy smaller technology companies from time to time and generally don’t comment on our purposes or plans,” is Apple’s official line for now, though. The company had launched an apps version of Genius in September 2009, following that technology’s debut as a way to recommend iTunes music.

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