If you have a couple of minutes, run a Twitter search on ‘@viagogo’ to browse some of the outraged tweets from music fans after last night’s Channel 4 documentary about the secondary ticketing market, and Viagogo in particular. The company got its response in early in the Financial Times. “The vast majority of sellers are fans selling to other fans, and around half of tickets sold sell for face value or less. To ensure we can offer our customers the best seats possible, we have on occasion partnered with promoters or artists as this enables us to go above and beyond for our customers.” The Concert Promoters Association has offered its own justification. “If promoters put tickets into the secondary market then the result is that prices are brought down whilst also ensuring that some of the tickets available in the secondary are actually genuine ones… We are sure that those fans who use the secondary market for convenience and are prepared to pay a premium would be happier that the premium went to the artist via the promoter rather than went to a tout.” Really?

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