US radio station KCRW is getting into video with a new thing called The Cue. It involves getting the station’s music programmers to curate their own YouTube playlists. “This is the next logical step in KCRW’s quest to discover music and share it,” KCRW’s general manager Jennifer Ferro tells Evolver.fm. “Just like we’ve always done sifting through the great world of music and uncovering the gems, we do so now in the vast music universe of YouTube.” Creative director Betsy Moyer adds that The Cue is trying to attract YouTube users who don’t listen to traditional radio. It’s the latest sign of – sorry, this is a buzzphrase – media convergence. Radio stations are using video, music magazines are streaming audio and video too, and so on.
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