US mobile operator Cricket Wireless’ Muve Music service now has 600k paying users, and is looking to expand beyond the US through deals with other operators. Senior director of product John Bolton revealed the plans at a Mobile World Congress event this week. “What’s powerful about this offering is that the music feels free. That’s important, because no one wants to pay for music. And one year in, we have 600,000 paying subscribers, making us the second largest digital subscription service in the US.” Muve Music bundles unlimited downloads into a $55 / $65 monthly tariff (feature phones and smartphones respectively) that also includes unlimited voice calls, texts and data. Now Cricket wants to take it global. “Muve Music is spinning off, and the goal is to get it working with other carriers. The labels are very excited and want to see it go international: they see Muve Music as the vehicle to take this model global.”
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