Alongside debuting Timeline for Pages, Facebook has also launched some new advertising formats, which will be relevant to music marketers. They include the fact that premium ads and sponsored stories can now appear in two new places: on Facebook’s logout page and in the news feed in its mobile apps and site. For now, the latter aspect is only happening in the US. Offers are a new way for “businesses to share special discounts and promotions to their community through Facebook”, distributed through their news feeds or promoted as sponsored stories. We’re interested to see if this could include D2C album sales, for example, or tickets and merchandise. The company is keen for brands to start marketing on Facebook with ‘stories’ rather than pure marketing messages. “One story, one creative and we’ll take care of the reach and engagement and distributing that story throughout Facebook,” said director of global business marketing Mike Hoefflinger at Facebook’s launch event in New York. 

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