Senzari is the latest startup looking to take a bite out of Pandora’s lunch, with personal radio. It launched in the US last year (Bulletin, 1-Dec-11), but has now gone live in Spain through a local partnership with MTV. It has a catalogue of 11m songs, and will be promoted to MTV’s 2.5m followers on Facebook, Twitter and Spanish social network Tuenti. Senzari has also been talking to TechCrunch about its plans to include more social and local features in its service this year. In two months’ time, Senzari will use Facebook’s Open Graph to collect data on what users have been listening to on other streaming music services, in order to serve them up more music that they like. COO Demian Bellumio is also sticking it to Pandora in interviews. “Pandora feels like it’s for a grandmother. We’re for a younger generation that wants very sexy apps… We can be a lot more innovative than Pandora, given that we’re a small company and a pure startup.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *