Finnish firm Rovio has been talking more about its plans for Angry Birds, and the potential for collaboration with other industries including music. “When we used to talk to a lot of people, they would offer to help us with distribution,” says marketing boss Peter Vesterbacka. “Now, we happen to have the biggest distribution network on the planet. We can take their content and distribute it to our fans.” He also talks about how Rovio sees itself as more than a games firm. “Some of our competitors are in the business of play. We are in the business of entertaining people… One thing we know how to do pretty well is games, but that’s not the only way to entertain people.” He also has some startling stats. Angry Birds is now well over the 700m downloads mark, and Rovio has sold 25m plush toys so far as well. Oh, and there are more than 20k licensed products available too.

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