UK startup Mind Candy has signed a partnership with Sony Music to release a series of albums for kids based on its Moshi Monsters virtual world. The first album – Moshi Monsters: Music Rox – will feature songs performed by popular characters from the world, which has more than 60m children as members. “Moshi Monsters has never released an album before so this is a big opportunity. The thinking behind it is that we don’t want the company to just be a computer brand. We want to turn it into the number one children’s brand,” says Jason Perry, head of Mind Candy’s Moshi Music subsidiary. Music ambitions aren’t new for the company. In July 2011, CEO Michael Acton Smith talked of his ambition to take a popular YouTube video for Moshi character Lady Goo Goo to the iTunes Store (Bulletin, 20-Jul-11), only to end up being banned from doing so by the UK High Court after a legal battle with Lady Gaga (Bulletin, 14-Oct-11).