This week sees the start of the SXSW Interactive conference, which is a melting pot of innovative new apps and startups. However, one site that won’t be joining the party is Lastsx.sw, a music discovery site that launched in January with the aim of helping people discover bands playing the SXSW 2012 music festival. The site pulled in people’s favourite artists from Last.fm, found similar ones playing SXSW 2012, and then served up links to listen to them on Spotify. Which sounded great, but it seems the SXSW organisers didn’t agree. Lastsx.sw has now shut down, posting a message from SXSW’s lawyers on its homepage claiming “We strongly believe that anyone who sees your solicitations or promotions will assume that we are endorsing your company”. The name seems to be the problem, but happily there’s already an alternative along similar lines called Suggest.by.
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