It was a packed house at Deloitte last night for our Music Apps: Beyond the Hype event. There was even some hard news, with Beggars Group’s David Emery revealing that Adele’s official iPhone and Android app is now past the 1.5m downloads mark. Not bad for an app that cost £4k to make. Meanwhile, Spotify’s Sten Garmark revealed that users have spent more than 1,500 years using apps within Spotify’s desktop client since the launch of its apps platform three months ago. He also showed off two upcoming apps that focus on artists: The Complete Collection shows digitised CD liner notes for artists like 50 Cent and Lionel Richie, while The Legacy Of focuses on artists like Bob Dylan, with biographies, photos and themed playlists. Flurry gave some good stats on the apps market – and music apps in particular – pointing out that sessions in music apps have grown 530% year-on-year. And finally a panel session threw up the idea that labels should be making their artist websites mobile-friendly, rather than just making native apps. For full liveblogs, see the links below.
Adele / case studies – http://tinyurl.com/7jgfcef
Spotify / EMI – http://tinyurl.com/6tl2ffa
Flurry – http://tinyurl.com/6t88cnc
Panel session – http://tinyurl.com/7d8uryc
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…