Music videos service Vevo relaunched on Friday with more of an emphasis on social features. Or, as SVP of product development Michael Cerda describes the new site: “a personalised, social, long-play viewing experience”. The new Vevo gets people to log in via Facebook and then scans their Likes and previous music shares, as well as their iTunes library, to populate a playlist of their favourite music. It also uses The Echo Nest’s recommendation technology to cue up other videos users might like, which play in a continuous series. Besides the main Vevo site, the changes can already be seen in its iPhone and Android apps – the iPad version will change soon – and a new Vevo app for the Xbox 360 console, which has launched in the US. It’s the recommendations deal that’s most interesting. “Vevo is using our playlist engine to turn any Vevo play into a Vevo station that’s personalized based on your music tastes,” says Echo Nest CEO Jim Lucchese.

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