Universal Music’s Island subsidiary has announced that Paul Weller’s new album Sonik Kicks will be available to stream on a host of websites and servcies a week before its release. The album goes live today as a we7 widget on Weller’s own website, as well as NME.com, The Guardian, The Sun and HMV.com and any other site that embeds the widget. Spotify will also have it, apparently. The album’s on-sale date is 19 March. “I’m not an expert on the digital world but know it’s how most people hear their music and I’m proud of this album so want as many people to hear it as possible,” says Weller in a statement, while Island’s press release makes explicit reference to the fact that “much has been made in the media recently of artists holding albums back from streaming sites”, positioning Weller as “ripping up the rule book” in this regard. We’ll be interested to see if Apple gives Sonik Kicks any promotion on the iTunes Store homepage next Monday, mind…
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