There are numerous examples of artists making decent money from allowing fans to pay what they like for an album by now, and the model has extended into other industries too (like games, with the Humble Bundle initiative). But is there a downside? Artist Brian Hazard of Passive Promotion has written a guest post for Hypebot suggesting one key downside: “It forces every fan to tell you what your music is worth to them.” He describes this as a “dealbreaker” for him when deciding whether to use the model or not. “Each of my fans knows that when they enter a dollar amount, I’m going to see it. Some even follow up with an email to explain their thought process. This creates a lot of unnecessary friction. While it may compel some to opt for a higher price, the decision can be paralyzing.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…