Sandbox issue 56: mobile conflict – apps vs web

Lead: Mobile conflict: apps vs. Web – We examine the need of artist apps verses mobile artist websites. Campaigns: featuring this fortnight’s activity from Fibes, Oh Fibes!, Nero, Spotify and Justin Bieber. Campaign focus: Plan B – Ill Manors, an example of a well structured music video roll out online. Tools: Signature Brew – marketing...

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