Supergroup Apparatjik have launched their second innovative iOS app: an augmented reality app promoting their Square Peg In A Round Hole album. “This app shows their symbol, the moosebike (a mix between a moose and a motor bike) as augmented reality when the camera focuses the the cover of the album,” explains its App Store listing. Fans who don’t own a physical copy can download and print the cover from a link provided by the band. Apparatjik is an interesting story, too: the band includes Coldplay’s Guy Berryman, A-ha’s Magne Furuholmen and Mew’s Jonas Bjerre. The album was originally released for free as an iPad magazine app (Bulletin, 10-Nov-11).

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