Remember when Apple was a scrappy underdog just months from running out of money? Those days are long gone. A survey by CNBC claims that half of all US households own at least one Apple product. “That’s more than 55 million homes with at least one iPhone, iPad, iPod or Mac computer. And one-in-10 homes that aren’t currently in that group plan to join it in the next year,” notes economics producer Joel Gralnick. And in fact, US households with at least one Apple product actually own an average of three. “It’s a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell of Hart Research Associates, which conducted the survey for CNBC. The study also finds that 28% of people earning less than $30k a year own an Apple product, but that 77% of those earning more than $75k do.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…