It’s been a while since we’ve heard from ad-supported music downloads service Guvera – in June 2010 it had more than 75k users and deals with the likes of Victoria’s Secret, Microsoft and Sprint (Bulletin, 17-Jun-10). Now the company is reportedly raising $50m in a new funding round, according to The Australian. Its report – based on an interview with chairman Darren Herft – claims the Australian startup is relocating to the US while raising the funds, ahead of a possible IPO in 2013. The company has hired former Virgin and Warner Bros exec Philip Quartararo as its US boss, and is working on adding Sony Music to its existing deals with UMG and EMI, as well as launching iOS and Android apps.
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