Mobile analytics firm Flurry has published some interesting app store data showing that on a per-user basis, Amazon’s Appstore for Android is much more lucrative than Google’s own Google Play store, although not quite yet up to Apple’s App Store. “For the same number of users per platform, every $1.00 generated in the iTunes App Store, will also fetch $0.89 in the Amazon Appstore and $0.23 in Google Play,” explains Flurry. This is based on an analysis of revenues from “a basket of top-ranked apps that have similar presence across iOS, Amazon and Android” using in-app purchases. As Flurry notes: “Running a store, retail or digital, has not been Google’s traditional core competency.” The necessary caveat is that these figures are per-user: Google and Apple’s stores have a lot more users than Amazon’s.

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