Artist Neil Young has made no secret of his desire for higher-quality digital music formats. Now there’s more evidence that he’s actually doing something about it. Young has applied for six trademarks in the US: Ivanhoe, 21st Century Record Player, Earth Storage, Storage Shed, Thanks for Listening and SQS (Studio Quality Sound). Rolling Stone reports that the associated description is this: “Online and retail store services featuring music and artistic performances; high resolution music downloadable from the internet; high resolutions discs featuring music and video; audio and video recording storage and playback”. The trademarks were applied for in June 2011, but have just been published as part of the approval process. Young told the Financial Times in 2008 that he was in discussions on a “media platform… that can’t be downloaded, something that’s got much more depth. It’s got every media component you could want, and they’re all married together in a platform” (Bulletin, 2-Jul-08). He also claimed earlier this year that he’d been working with Apple on plans to sell uncompressed digital music, but that they had been shelved (Bulletin, 1-Feb-12). 

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