There’s a lot of excitement around interactive music videos, with many of them so far – Arcade Fire and so on – produced with a focus on art rather than commerce. That’s not so much the case for ‘I Think She Ready’ though. It’s a song by Iggy Azalea, FKi and Diplo set in Los Angeles, with regular ‘S’ icons appearing on the participants. Click on them, and viewers will see a list of designer products featured in the video, with links to buy them. The video is the work of online retailer Ssense, which presumably footed the bill for the interactive video.

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