Rufus Wainwright is certainly on trend this week: he wants fans to help him make a ‘lyric mosaic’ for his new single using Instagram. The singer/songwriter has asked fans to take photos representing individual words from his new song ‘Out of the Game’, and hashtag them #OutOfTheGame when uploading to Instagram. They’re all feeding into the online lyric mosaic on his website, and will be turned into a separate video and a printed book. The campaign is the work of creative agency The Uprising Creative. “The repetitious nature of the lyrics in the song made it ripe for this kind of mosaic,” it tells Mashable. “Instagram doesn’t make sense for all artists but with Rufus, it’s the perfect fit.” That said, fans are forced to Like Wainwright’s Facebook Page to view the mosaic or take part.
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