As predicted, Vevo has gone live in Australia and New Zealand through its partnership with MCM Media. 45,000 music videos are available through the Vevo website and its mobile/tablet apps. International SVP Nic Jones says the omens are already good for Vevo in the region, telling Billboard that Australians streamed 41m Vevo-branded videos on YouTube in March before the site itself launched, with 5.5m unique users in Australia watching those vids. “Australia bats above its weight in terms of the population size and the number of video its watching. It’s a fabulous market,” says Jones. Local artists and videos will be given prominence too. “It’s not good enough to launch a business over here which has Americans or Brits deciding what’s right for the Australian market.” Separately, Jones rubbishes rumours that Vevo is cutting loose from its partnership with YouTube. “YouTube is a vitally important partner for us to get coverage. We’re in over 240 countries with YouTube, but the plan has always been to light up… We’re not saying to users `don’t go to YouTube’, but obviously we want to create a environment that we think is compelling.”

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