Nokia announced earlier this month that it sold 2m of its new Lumia Windows Phone smartphones in the first quarter of 2012. However, it seems the company’s comeback strategy isn’t yet convincing mobile operators in Europe – a problem, as they’re the key to Lumia becoming a genuine alternative to iPhone, Android and BlackBerry in the region. Reuters has talked to four “major” operators in Europe, and finds criticism of the Lumia handsets’ price, marketing campaigns and early software bugs. They also cite a lack of consumer interest in the OS. “No one comes into the store and asks for a Windows phone,” says one exec. “If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell.”
European operators pour cold water on Nokia’s Lumia comeback
