Strategy Analytics has published a big report into mobile media revenues in 2012 – a category covering media content, apps and services for mobile phones. It claims that consumer spending will increase from $121.8bn in 2011 to $138.2bn in 2012, with mobile advertising spending increasing from $6.3bn to $11.6bn in the same period: meaning a total of $149.8bn of mobile media revenues for 2012. The company notes that 60.2% of the consumer spending will be on data plans and web browsing, with apps taking an 18.9% share ($26.1bn). However, the company suggests that music will account for $16bn of consumers’ mobile media spending in 2012, taking an 11.6% share of the total. The calculations here are a bit fuzzy though: judging by the press release, revenues for services like Spotify, Pandora and Deezer are included, even though they’re not solely mobile.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…