Pepsi’s latest digital marketing initiative is a website called Pepsi Pulse, or as Mashable describes it: “a social media-driven interactive dashboard for everything pop culture”. The site is essentially aggregating news on celebrities and entertainment, while offering deals and pulling in tweets. Pepsi is working with social media firm SocialFlow on its trending-news chart, while also encouraging visitors to share content back to Facebook, Twitter and Pinterest. “Pepsi Pulse is a cheat sheet for pop culture,” says Pepsi’s digital boss Shiv Singh. “It’s not enough anymore to have phenomenal TV ads — brands have to do more… brand wars are being fought in news feeds and streams.” Bets on whether this is still around in May 2013, anyone?